RICH & RELEVANT CONTENT
We invest thousands of man hours (and pounds!) in generating and distributing relevant, targeted content for our websites.
We understand that providing rich, relevant content to legal consumers is vital to delivering an enhanced consumer experience. Consumers are highly engaged with our content, often spending in excess of 30 minutes reviewing a single piece.
Capturing user engagement by utilising rich content really pays off in a measurable way. It has increased website conversions by up to 240%. It has also increased search engine rankings due to increased relevance scoring. Most importantly, it results in highly captivated, qualified leads being generated on an hourly basis for our panel law firms.
A PERSONALISED APPROACH
Consumers like a personal touch….and we provide it to legal consumers in the internet age. We use our proprietary technology alongside advanced API Solutions to ensure a personalised and seamless user experience for consumers. Whether by providing load times of less than 1 second or by utilising User Movement/Engagement Monitoring, we always try to provide the very best experience for our visitors.
Our highly sophisticated algorithm’s measure and monitor user experience and engagement through a range of techniques. This allows us to capture vital data and constantly improve the user experience our websites provide.
We remember your name so that you remember ours. A personalised approach.
TOTAL WEBSITE RELEVANCE
We have fully embraced Total Website Relevance. Our websites only target key niche areas to ensure we maximise consumer relevance and reduce wasted traffic.
We have built up a range of industry leading and enviable domains. They provide us with the foundation to provide a vertically targeted service to our consumers and have allowed us to capture market share quickly.
We do not want our websites to be all things to all people. We want them to satisfy the needs of our specifically targeted visitors. We achieve this through targeted brands that focus on specific markets.
Our Brands section below shows just some of the brands we operate in the medical negligence, employment law and personal injury markets. By developing these highly targeted websites that are keyword rich, we generate thousands of page views and visitors every week.
Our consumers stay on our pages for longer. Our bounce rates are lower. Our conversion rates are market leading. It is simple, consumers enjoy finding relevant and useful information from their searches – we provide this and have brought online legal marketing into the true internet age.
ONLINE TRAFFIC SOURCES
NUMBER OF ENQUIRIES GRAPH
The number of online enquiries generate through our various braned properties has grown year on year,
and we are seeing this increase constantly. Online legal consumers are becoming increasingly aware of our brans persence, which is reflected in increase legal enquiries on a weekly basis.
Our Vetting Process:-
We ensure that all of our personal injury enquiries are vetted by legally traind staff. We ensure that all enquiries:
– are within Limitation
– Are within jurisdiction
-Are relevant to the services offered
– Can be contacted
We ensure that all enquiries provided to our panel law firms
meet this minimum criteria to ensure that free earner time is